Characters of the Transformation

Learn about all the Characters involved in the Transformation, about their strength, weaknesses, behaviours, MBTI, hidden agenda and dark secrets.

Table of Contents

• Characters of the Transformation

  • Max & Moritz Brothers Inc

    • Max Santorini

    • Elena Martinez

  • Transformation Guys

    • Daniel Pierce

Max & Moritz Brothers Inc

Max Santorini

Background

• Early Life: Born and raised in Brooklyn, New York. Spent childhood helping in his father’s pizzeria. Developed an appreciation for hard work and tradition.

• Education: Bachelor’s degree in Business Administration from New York University, specializing in Finance.

• Career Path: Joined the family business after college, focusing on financial management and strategic planning. Co-CEO alongside his twin brother Moritz.

Personality

• MBTI Profile: ISTJ (Introverted, Sensing, Thinking, Judging)

• DiSC Profile: Conscientiousness (C) Style

Traits

• Responsible and Reliable: Takes his duties seriously and is committed to the company’s success.

• Analytical and Detail-Oriented: Prefers data-driven decisions.

• Traditionalist: Values the legacy and traditions established by his father.

• Reserved: Keeps emotions in check, often appearing stoic.

• Ethical: Holds himself and others to high moral standards.

Skills

• Financial Acumen: Expert in financial analysis, budgeting, and risk management.

• Strategic Planning: Capable of long-term vision and tactical execution.

• Problem-Solving: Logical approach to resolving complex issues.

• Negotiation: Skilled in contract negotiations and stakeholder management.

• Regulatory Compliance: Knowledgeable about industry regulations and compliance requirements.

Weaknesses

• Resistance to Change: Hesitant to adopt new technologies or deviate from proven methods.

• Communication Barriers: Can come across as distant or unapproachable.

• Risk-Averse: May miss opportunities due to cautious nature.

• Work-Life Imbalance: Tends to prioritize work over personal life.

Hidden Agenda / Dark Secret

Max is secretly considering selling the company to a larger competitor to preserve its financial stability and his father’s legacy. He fears that the current trajectory could lead to bankruptcy. This plan conflicts with Moritz’s vision and could lead to feelings of betrayal if revealed.

Interactions with Others

• Preferred Communication Style: Formal, data-driven discussions with clear objectives.

• Approachability: More comfortable in one-on-one settings than large groups.

• Conflict Resolution: Seeks logical solutions but may avoid emotional conversations.

Goals and Motivations

• Primary Goal: Ensure the longevity and financial health of Max & Moritz Brothers Inc.

• Motivation: Honor his father’s legacy and secure the family’s reputation.

• Fear: The collapse of the family business and public failure.

Moritz Santorini

Background

• Early Life: Grew up alongside Max in Brooklyn, involved in the family pizzeria. Enjoyed interacting with customers and the community.

• Education: Bachelor’s degree in Marketing and Hospitality Management from Cornell University.

• Career Path: Focused on expanding the brand, improving customer experience, and marketing strategies. Became Co-CEO with Max.

Personality

• MBTI Profile: ENFP (Extraverted, Intuitive, Feeling, Perceiving)

• DiSC Profile: Influence (i) Style

Traits

• Charismatic and Enthusiastic: Energizes others with his passion.

• Innovative: Open to new ideas and embraces change.

• People-Oriented: Values relationships and team dynamics.

• Optimistic: Maintains a positive outlook, even in tough times.

• Emotional Intelligence: Keenly aware of others’ feelings.

Skills

• Leadership: Inspires and motivates employees at all levels.

• Marketing Expertise: Skilled in branding, advertising, and customer engagement.

• Creative Problem-Solving: Thinks outside the box to find unique solutions.

• Networking: Builds strong relationships with partners and stakeholders.

• Adaptability: Quick to adjust strategies in response to market feedback.

Weaknesses

• Impulsiveness: May make decisions without thorough analysis.

• Overconfidence: Risks underestimating challenges.

• Conflict Avoidance: Dislikes confrontations, which can leave issues unresolved.

• Disorganization: Can struggle with details and follow-through.

Hidden Agenda / Dark Secret

Moritz is in secret discussions with tech investors to transform the company into a tech-driven food service platform, potentially abandoning traditional pizza-making methods. His ambition to innovate may conflict with the company’s heritage and could cause tension with Max and loyal employees.

Interactions with Others

• Preferred Communication Style: Open, collaborative discussions with plenty of brainstorming.

• Approachability: Very approachable and enjoys spontaneous conversations.

• Conflict Resolution: Prefers to maintain harmony and may avoid addressing issues directly.

Goals and Motivations

• Primary Goal: Innovate and modernize the company to ensure its relevance.

• Motivation: Leave his own mark on the family business and embrace future opportunities.

• Fear: Becoming obsolete and failing to adapt to changing markets.

Elena Martinez

Background

• Early Life: Born in Chicago, showed an early talent for mathematics and finance.

• Education: MBA in Finance from the University of Chicago.

• Career Path: Worked for several Fortune 500 companies before joining Max & Moritz Brothers Inc. five years ago to bring her expertise to the growing company.

Personality

• MBTI Profile: INTJ (Introverted, Intuitive, Thinking, Judging)

• DiSC Profile: Dominance (D) Style with Conscientiousness (C) Tendencies

Traits

• Strategic Thinker: Always plans with the future in mind.

• Independent: Prefers working autonomously.

• Pragmatic: Focused on practical solutions.

• Direct Communicator: Values honesty and efficiency.

• Detail-Oriented: Leaves no stone unturned in financial matters.

Skills

• Financial Management: Expert in budgeting, forecasting, and financial analysis.

• Regulatory Compliance: Ensures adherence to financial laws and regulations.

• Risk Assessment: Identifies and mitigates financial risks.

• Analytical Thinking: Excels in interpreting complex data.

• Crisis Management: Capable of navigating financial downturns.

Weaknesses

• Workaholic Tendencies: Risks burnout due to excessive work hours.

• Interpersonal Skills: Can be perceived as cold or unapproachable.

• Resistance to Delegation: Prefers handling critical tasks herself.

• Risk Aversion: May hinder innovative financial strategies.

Hidden Agenda / Dark Secret

Elena has been secretly siphoning company funds into a personal offshore account, lacking faith in the company’s future. She justifies her actions as securing her financial stability but risks severe legal consequences if discovered.

Interactions with Others

• Preferred Communication Style: Direct and data-focused conversations.

• Approachability: Professional but not overly personable.

• Conflict Resolution: Addresses issues head-on with logical reasoning.

Goals and Motivations

• Primary Goal: Protect her personal financial interests.

• Motivation: Fear of financial instability and loss of reputation.

• Fear: Being implicated in the company’s potential downfall.

Transformation Guys

Daniel Pierce

Background

• Early Life: Grew up in a military family, fostering adaptability and leadership skills.

• Education: MBA from Harvard Business School.

• Career Path: Over 15 years in top consulting firms, specializing in corporate transformations and turnarounds.

Personality

• MBTI Profile: ENTJ (Extraverted, Intuitive, Thinking, Judging)

• DiSC Profile: Dominance (D) Style

Traits

• Confident Leader: Comfortable taking charge and making decisions.

• Goal-Oriented: Focused on achieving results.

• Strategic Visionary: Sees the big picture and plans accordingly.

• Assertive Communicator: Articulates ideas clearly and persuasively.

• Resilient: Thrives under pressure.

Skills

• Change Management: Expert in guiding organizations through transitions.

• Stakeholder Engagement: Aligns diverse interests toward common goals.

• Analytical Skills: Strong data analysis to inform strategies.

• Project Management: Ensures initiatives are completed efficiently.

• Negotiation: Skilled in securing agreements and buy-in.

Weaknesses

• Impatience: Desires quick results, which may not be feasible.

• Overconfidence: May overlook details due to self-assurance.

• Work-Life Balance: Prioritizes work over personal life.

• Insensitive: Can be dismissive of others’ feelings or concerns.

Hidden Agenda / Dark Secret

Daniel is leveraging the transformation project to boost his profile within his firm, aiming for a major promotion. He may prioritize his career advancement over the company’s best interests, willing to implement aggressive measures that could undermine company values.

Interactions with Others

• Preferred Communication Style: Direct, goal-focused, and strategic discussions.

• Approachability: Professional but may seem unapproachable due to his assertiveness.

• Conflict Resolution: Addresses conflicts head-on, favoring logical solutions.

Goals and Motivations

• Primary Goal: Achieve a successful transformation to enhance his professional reputation.

• Motivation: Ambition for career advancement and recognition.

• Fear: Failure that could damage his credibility.